Wednesday, October 13, 2010


We want to get up close and personal with our stockists - Meet the ever fabulous Julia from Chocolate Freckles Store in Essendon

I - Chocolate Freckles might just be ITCH Design's greatest fan :) Tell us why you love ITCH so much?

J - At Chocolate Freckles we love ITCH because it fits in perfectly with what we are about! Unique, colourful and very cool clothes that are about kids having fun and being comfortable. Very original designs with twists like no other brand really!

I - Tell us about your store, what is your concept, aesthetic and why did you start up in the first place?

J - The store is eclectic, full of colour and brands that are not stocked everywhere. It's good old fashioned service and we go out of the way to make sure customers are happy. Aesthetically we are all about colour. It's a small store that we like to look full without being overcrowded. It is exactly how I dreamed it would look! I started the store due to the need for a life change and the chance to do something challenging and rewarding. Also I felt there was a gap in my area for some really original brands that were not readily available. With two small children, life is super busy but we make it work.

I - Anything interesting you have stumbled across lately?

J - The most beautiful retro swap cards (remember them) from Lark that people just love and THE most gorgeous nautical inspired giftware for boys..Message in a bottle, marbles, tying ropes..All good old fashioned fun.

I - Any exciting news and or plans in the pipeline or any goss.....either way?

J - Ha ha...too early to say but watch this space!

I - Favourite ITCH piece to date?

J - Without a doubt the Pac shorts from last summer. Oh my they are cute..

I - Where can people find you?

194 Buckley Street Essendon VIC ph 9004 5241

I - A little something extra. In your own words I.......

J - am so privilged to have this beautiful shop and be able to choose from so many gorgeous labels. I love seeing customers eyes light up when they see awesome new designs hit the shelves.

I - What is the MUST HAVE ITCH piece for Summer?

J - Rainbow zebra pocket tee all the way!

Thanks Julia always a pleasure!!

Tuesday, October 12, 2010


We are honoured to be a part of the MOVEMBER cause this year and united with Cradle Rock and Movember we will donate $10 from the sale of every ITCH MOUSTACHE Tee to the Mens Health Foundation. Help us change men's lives!!

Visit Cradle Rock and ITCH Design to show your support!!

Thursday, July 29, 2010


Refer your friends, and have them and their friends LIKE our ITCH DESIGN facebook page, follow our blog and subscribe to our email list. When you subscribe to put your name and phone number and the name of the person who referred you in the email with I FOLLOW ITCH in the subject heading, and then go into the draw for a chance to win the entire Summer 10/11 collection for ONE of your style conscious small fry.Comp closes August 31st 2010. Email for any Q's

Tuesday, May 25, 2010


ITCH has been featured in one of Japan's finest Children's Magazines .KIDS & MAM.

We love it.....thanks for loving ITCH

Monday, May 24, 2010

Sunday, May 9, 2010

The Most Beautiful Children In The World

Presents, breakfast, a picnic and a bike ride. A lovely Mothers Day from my 2 beautiful children....thank you!!

Monday, April 19, 2010

I love it when ITCH simply appears

I have to say I love it when I am looking on the net for something and it leads me to a link, this link leads to a site, which leads to ITCH being featured in a photoshoot for a magazine I didnt even know existed :)

Check it out...

Babiekins Magazine


ITCH was fortunate enough to be asked to feature in a new and beautiful online magazine La Petite.

The mag shares with you everything extraordinary for the little one in your life…including fashion, design, DIY projects, unforgettable stories, and other helpful ingredients to make your life even more rich!

Visit La Petite to check it out now!!

Monday, April 12, 2010


Ok so every now and then I stumble across something I truely fall in love with. A product, a piece of art, a designer know the sort of things I am talking about. Well today I stumbled across my latest true love :D

A boutique store called Upon A Fold which stocks the most amazing paper goods imaginable. I have been looking for something this exquisite for quite a while so you can imagine my delight when I found it. Styled perfectly and utterly beautiful, Justine (the owner) certainly has the passion and the experience to make this store one of a kind, plus she is a sweetie!!

Go and check it out NOW



ITCH was very very fortunate and proud to be asked by the awesome Eddie Zammit, at T-World, to be featured in the A-Z of the worlds coolest kids t-shirt labels for the special Sesame Street Edition.

Check it out...

If you haven't bought or subscribed to this unique and one of a kind
t-shirt journal - go and do it now - its ROCKS!!

Beyond Snapshots

I was recently very privileged and honoured to be asked by the FABULOUS Rachel Divine Photography and her equally fabulous partner Peta to create some illustrations for their new venture Beyond Snapshots. Here is a sneak peek at what I came up with.

Beyond Snapshots are launching a variety of gorgeous products for you to own, using my illustrations of course, so make sure you pop over and visit them at

It was awesome to work with them and keep an eye out for more in the near future...


I love this styled logo I have created recently - It encapsulates everything I felt at the time I was drawing it. Hope you like it too!!

What happened to ITCH??

I have received an incredible amount of emails recently asking what happened to ITCH and where did we go - Not to worry we just took a season off (Winter 2010) for a bit of R & R but we'll be back for Summer at all of our regular fabulous stockists, and more......we promise!!

Tuesday, February 16, 2010

ITCH will be at Playtime Tokyo next week - YUP!!

Very very happy to be a part of the international trade fair dedicated to the children's universe :: Playtime Tokyo